That said, let’s now turn back to the credit card debate. Pay for something they have not tried, even if you promise to return their You need to have a free trial option available.Ī money back guarantee is a poor substitute for a free trial. If they come to your site wanting to try before buying and youĭo not have a way for them to do this, they will head over to the competition. Today’s customers have so many options, any signup friction will instantlyĬhase them away. Whether you package that as self-service SaaS free trials or a demo, which is a managed free trial, the bottom line is you need to offer a free trial. Which one will bring the best conversions? Which one should they pick? While there’s no straightforward answer, there are several factors that, when considered, can help give direction on which way to go.īefore jumping into that, you may be wondering, do I even need to offer a free trial? If you are in the SaaS business, the short answer is yes. The debate between SaaS free trials with a credit card and SaaS free trials without a credit card has many an entrepreneur scratching their heads.
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